Tony Trowbridge — Plein Air Watercolorist
Tony Trowbridge
Five-page portfolio, gallery, and donation platform for a San Diego plein-air watercolor artist — press-featured, Firebase-hosted, conversion-tuned.
- Client
- Tony Trowbridge — Plein Air Watercolorist
- Role
- Sole engineer + product design + brand system
- Engagement
- Ongoing exclusive representation (commission-based)
- Duration
- 2 weeks to ship, ongoing daily iteration
- Year
- 2026
Overview
Full end-to-end brand and product build for a San Diego street artist: a 5-page site spanning landing, filterable gallery with lightbox, founder story, donation tiers with progress bars, and a brand-partnerships pitch page. Designed a custom watercolor-inspired design system (ink / parchment / ochre / cerulean), shipped with Framer Motion animations, and deployed as a Next.js static export on Firebase Hosting.
Challenge
An in-demand street artist with national press mentions had no online presence, no way to accept donations, and no gallery where collectors could buy originals. Every weekend sale was cash-only and manually tracked.
Approach
Designed a full brand system (palette + typography + watercolor dividers), wrote all copy, cropped and published a real painting gallery (12+ originals), and built donation tiers backed by Venmo + planned Stripe. Hero uses a parallax photograph of Tony at his easel; the gallery is a Framer Motion masonry grid with filtering and keyboard-navigable lightbox.
Outcome
Shipped live on Firebase Hosting in under 2 weeks. Integrated into both his 2025 San Diego Reader feature and daily sidewalk sales. Positioned him for brand partnerships with Daniel Smith Watercolors and Silver Brush Limited.
Gallery
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